Digital Marketing Services

 

 Digital Marketing Services

From customer acquisition to new leads and greater brand awareness, achieving your digital marketing goals requires strategic planning.

A digital agency can help you identify your target audiences, choose the right strategy and channel(s), and launch campaigns that drive results.

Digital marketing services provided by a digital agency typically include:

  • Digital marketing strategy
  • SEO
  • Social media marketing
  • Email marketing
  • PPC
  • Mobile marketing
  • Marketing analytics
  • Content writing
  • Marketing automation
  • Link building

KEEP EXPLORING

Digital Marketing Services

 

Digital agency services typically encompass digital marketing services. However, digital marketing is only a subset of the full portfolio of services digital agencies can offer.

To illustrate the difference, let’s look at an example.

A digital marketing agency can help you launch an email marketing campaign to promote your new product or service.

A full-service digital agency can also help you launch an email marketing campaign, along with a number of additional services, including:

  • Gathering insights into your industry and competitor landscape
  • Gathering insights into audience behaviour
  • Creating user personas
  • Designing a mobile app to further engage your audiences
  • Adding new features and functionalities to your website to improve the user experience
  • Creating a social media strategy to engage your audience

And the list goes on.

The point? A full-service digital agency can typically go above and beyond the scope of what a digital marketing agency can offer.

How Much Do Digital Agency Services Cost?

The cost of digital agency services varies greatly based on several key factors. These factors include:

  • Type of service
  • Scope of outsourced work
  • The complexity of deliverables
  • Agency’s expertise
  • Agency’s location
  • The project’s timeline

Meet with your prospective digital agency to explain the scope of your project and your goals. After reviewing the details, the agency should provide you with a transparent cost breakdown.

The key value of working with a full-service digital agency, compared to a marketing agency? Efficiency.

Outsourcing your entire “digital muscle” — including branding, website and marketing — to one service provider saves you time on on boarding and optimizes the results, including lead times.

How?

If you hire multiple digital service providers, you have to account for multiple onboarding sessions and ground-up domain knowledge building, which can put a strain on your in-house team.

This also ensures a synchronized and well-coordinated approach to multiple digital projects. From website optimization to marketing campaigns, all of these elements are part of a single digital ecosystem.

Entrusting that ecosystem to one agency can improve the lead times and outcomes as they have a full grasp over this system, ensuring all elements behave synergistically.

Digital Agency Services 

Digital Silk is a full-service digital agency that covers core expertise, such as:

  • Branding services
  • Digital Strategy
  • Website design and development
  • eCommerce development
  • App design and development
  • Digital marketing services

 

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